Sky’s the limit?
Bold move in these times of change. From my experiences at VirginMedia, it takes a gigantic effort to mobilise shoppers into these stores - you almost need a dedicated local curator of events which cant be replicated at home.
One key thing will be handling customer complaints - as many visitors to these spaces will be subscribers who want their problems solved face to face. Don't just have a space where they can contact the call centre- as they could do this at home - empower the store staff to triage and solve problems.
