Board level Strategist, Brand and Marketing Director with experience of leading projects & teams both client and agency side.
Available for consulting engagements and interim assignments
Worked across FMCG, grocery, entertainment, pharmacy, hospitality, telecoms and sports in places as diverse as UK, Ghana, UAE, Poland, Canada.
I always start with insight - from research, real life or analytics - then create solutions which make a difference.
Key skills:
Insight: Bringing together data, research, business metrics and consumer culture to create powerful insights which help decision making.
Innovation: Using lateral thinking to create new and compelling consumer led solutions which add value to business.
Business & brand strategy: Defining direction and how to get there.
Marketing: Leading teams to create and deliver annual plans based on ROI and brand metrics.
Client side and agency experience: Having sat on both sides of the desk, I am able to understand what each wants and needs and how to best add value.
Stakeholder management: Able to work across matrix, region or business units and galvanise organizations behind change.
Omni-channel planning: Understanding the customer journey and how to make it as seamless as possible. Integrating digital and physical spaces in “phygital” experiences.